Book idea:

Insider's look into the architecture profession á la Kitchen Confidential. The intent is to give some insight into the pretty blasè world of commodity architecture, while helping to reinforce the importance of architecture to the public. Chapter Ideas:

1. Lack of glamour in the profession. Compare the public perception of the prestige and compensation of architects and the reality.
2. Discuss what we really do. It's not all skyscrapers and libraries. There are toilet rooms and car dealerships too.
3. The myth of registration. Let the dirty little secret about registration out. Most of the people that work on significant projects are not registered and probably have very little supervision.
4. The myth of the architectural education. Accreditation agencies homogenize design education and actually stifle creativity.
5. What does the AIA really do?
6. The Myth of Harvard's GSD- they pour people into the profession at a rate far greater than other institutions.
7. The archetypal personalities in the profession- the control freaks, the nutjobs, the philanderers.
8. HGTV and how it is ruining design and maybe DWELL is too.
9. Kickbacks & junkets.